Sell and then what?

Most people who are thinking about downsizing are not thinking about selling. They are thinking about everything that comes before it: what to keep, how to talk to their spouse, what the house is actually worth, and whether now is even the right time.

This conversation addresses all of that.

Downsizing Insights founder Yana Gursoy sat down with Bob Hertzog, a Phoenix-area real estate broker who has spent years working specifically with seniors and their families. What followed was a direct, unhurried conversation about the parts of this process that rarely get talked about honestly.

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What the conversation covers:

Bob and Yana walk through the practical and emotional dimensions of selling a home you have lived in for decades. They discuss why working with a senior-focused real estate specialist matters, what the first steps actually look like before a home goes on the market, and how to have the conversations that most families keep putting off.

Specific topics from the webinar include:

Whether to sell first or buy first, and what drives that decision. How to understand what your home is worth before making any plans. What to fix before listing and what is not worth the time or money. How to involve professionals like senior move managers and certified senior placement coordinators without creating more complexity. What to do when spouses are not on the same page. How adult children can support a parent through this process without taking over. Why the memories in a home go with the family, not the walls.

Bob also addresses a question that comes up more than people expect: what does it actually cost to consult with a real estate agent? His answer is straightforward. Nothing. Agents who work with seniors do not charge for initial conversations. They are paid when a home sells, whether that is three months away or three years.

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Who this webinar is for:

This conversation is useful if you are somewhere in the early stages of thinking about a move. You do not need to have a timeline. You do not need to have made any decisions. The webinar is specifically designed for people who are in the gathering-information phase and want to understand what they are actually dealing with before they take any next steps.

It is also a useful watch for adult children who are helping a parent navigate this process and are not sure where to begin.